And now that you’ve learned what a conversion rate exactly is, you now also understand how easy it is to brag about an 80% conversion rate.
The “action” that I had defined for the previous page was : User clicks on
“How do I convert to 80%”.
And 80% of the people click on that button.
So that page does indeed convert to 80%. Why? Because I didn’t ask you anything special. No payment, no name, no email address, not to like me, or to follow me or to tweet me.
So I went back to my guru page, and I had a close look what he actually asked users to do. Answer : “Click to my see my FREE webinar where I tell you how to get an 80% conversion rate” !! No questions asked. No registration, no payment, no email.
Easy , huh? I hope you’ve got the message. Next time that someone talks about his page which is converting at 80%, ask him what the exact action was, what he expected the user to do ?
I’m sorry that I cannot give you the answer on : “How do I turn 80% of potential buyers into REAL paying customers?”
Because I don’t have the answer, and I have never heard of anybody achieving that kind of results on a pure sales page.
But next time that this guru announces an 80% conversion a a sales page, I will certainly write about it !!
Keep working on your conversion rate !!